We're pet people from Berkeley Heights
A small crew of dog and cat people in one New Jersey town, building the kind of store we'd want to shop at ourselves.
Berkeley Heights, New Jersey
Why we started
You know the feeling. It's late, you're three pages deep looking for something your dog actually needs, and every option looks identical.
We've all been there — which is exactly why we started this. We wanted a place that makes the choice easy: fewer things, picked properly, described honestly.
If we wouldn't put it on our own dog or cat, it doesn't go on the site.
And we're right here in Berkeley Heights. We answer our own phone, and when you email us you'll hear back from someone who actually works here — usually the same day.
Small towns run on reputation. Ours is worth more to us than any single sale.
Four things we won't budge on
A short list we stand behind
We'd rather carry a handful of things that hold up than a hundred that don't.
See what we carryReal people, not a ticket queue
Call, text, or email and you'll reach someone here. Daily, 9 AM to 7 PM EST.
Say helloReturns without the runaround
If something isn't right, send it back. We'd rather fix it than argue about it.
How returns workSafe, simple checkout
Encrypted payments through Shopify. We never see or store your card details.
How it's protectedCome meet the shortlist
A small, carefully chosen range for life with your furry friend.